FTA:

Despite being self-absorbed, arrogant, entitled and exploitative, narcissists are also fascinating.

And not just from a clinical perspective; the research finds that we are strangely drawn to their self-centred personalities, their dominance and their hostility, their sensitivity and their…

Ha! How curiously self-serving…
As for that “at first” part in the article… that may not be true should you fail to snap out of the ‘spell’ in time ;)