How the Kindle Moved From BlackBerry to iPad “Jeff Bezos would come into our design meetings and say he loved his BlackBerry and the ease with which he could find e-mails and respond to people,” the former Amazon designer explained. “That’s why the first Kindle was so boxy, had the funky square keyboard and that strange scroll wheel on the side; it was all inspired by Jeff’s BlackBerry.”

How the Kindle Moved From BlackBerry to iPad

“Jeff Bezos would come into our design meetings and say he loved his BlackBerry and the ease with which he could find e-mails and respond to people,” the former Amazon designer explained. “That’s why the first Kindle was so boxy, had the funky square keyboard and that strange scroll wheel on the side; it was all inspired by Jeff’s BlackBerry.”