Amazon Silk

Amazon introduced a new browser for the Kindle Fire called ‘Silk’. Looks pretty interesting. The idea behind a cloud accelerated pre-processed/cached web browser isn’t exactly new, but they seemed to have taken it to some new heights.

The video is great in it’s own right: from the distinct flavor of hand drawn motion graphics to the lighting, tone and pacing - without ever invoking any resemblance to a typical Apple or Google (Chrome) videos - certainly commendable in my book.